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The Prolight blog

What we know, in plain language.

Guides on websites, SEO and software written for business owners — the same advice we give clients, free to everyone.

  • Website Development
  • Business Growth
  • WordPress
  • SEO
  • E-commerce
  • Software
Website Development12 January 20267 min read

How Much Does a Website Cost in India? An Honest 2026 Price Guide

Freelancer quotes of ₹5,000 and agency quotes of ₹5,00,000 for “a website” can both be legitimate — and both can be traps. Here’s what actually drives the price, with real ranges.

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Business Growth5 January 20266 min read

Your Slow Website Is Quietly Sending Customers to Competitors

53% of mobile visitors leave a page that takes over 3 seconds to load. Here’s what slow actually costs a business — and the fixes that matter most.

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WordPress22 December 20258 min read

WordPress vs Custom Development: an Honest Comparison from a Team That Builds Both

We build WordPress sites and hand-coded Next.js sites. Here’s the no-agenda breakdown of when each is the right choice — including when the cheaper one wins.

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SEO10 December 20259 min read

The Local SEO Checklist for Indian Small Businesses (2026 Edition)

If customers within 20 km can’t find you on Google, your website is a brochure in a locked drawer. A practical checklist — no jargon, all doable.

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E-commerce28 November 20258 min read

27 Things to Check Before You Launch Your E-commerce Store

Payment failures, missing GST invoices, a checkout that dies on mobile — the launch-week disasters are always the boring details. Run this checklist first.

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Software15 November 20256 min read

What Is Business Automation? A Plain-Language Guide for Owners Who Aren’t “Tech People”

Automation isn’t robots or AI hype. It’s your invoices sending themselves, follow-ups going out on time, and reports that appear without anyone compiling them.

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Website Development2 November 20255 min read

Website or Web App? How to Know What Your Business Actually Needs

The words get used interchangeably, but they’re different tools with very different price tags. A two-question test to tell which one you need.

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SEO20 October 20256 min read

Core Web Vitals, Explained for Business Owners (No Computer Science Degree Required)

Google grades your website on three speed measurements, and they affect both rankings and sales. Here’s what LCP, INP and CLS mean in plain words.

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Business Growth8 October 20257 min read

10 Questions to Ask Before You Hire a Web Development Company

The difference between a great developer and an expensive mistake is visible before you sign anything — if you know what to ask. Print this list.

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